Business Coaching

Business Coaching That Works With Your Brain, Not Against It

Personalised one-to-one support to help you untangle challenges, stay focused, and move forward clearly – ideal for founders with ADHD, busy minds, or too much on their plate.

Space To Think, Plan, And Make Better Decisions

Running a business can feel noisy. You’re making decisions constantly, juggling too many priorities, and trying to stay motivated while keeping everything afloat. Business coaching gives you a calm, structured space to step back, think things through, and make progress that actually sticks.

This is focused, supportive one-to-one business coaching designed around the way you work. If you have ADHD or struggle with overwhelm, you’ll get approaches that work with your brain rather than against it.

A Thinking Partner Who Helps You Untangle What’s Going On

When you’re deep in the day-to-day, it’s hard to see things clearly. Coaching gives you protected space to slow down, step back, and make sense of what’s actually happening without pressure or judgement.

With Nicola, you get:

  • Space to think clearly without pressure
  • A sounding board who asks the right questions
  • Someone who can spot patterns you can’t
  • Practical guidance when you need direct answers
  • Accountability that helps you follow through


Some sessions will focus on reflection and problem-solving. Others will shift into consultancy when you need clarity fast. Most blend the two.

What To Expect From Business Coaching

Business coaching is collaborative, flexible, and entirely shaped around your needs. Every session is led by you, supported by Nicola’s strategic thinking, experience, and neurodiversity-informed approach.

You can expect:

  • Clearer thinking and better decision-making
  • Reduced overwhelm
  • Fresh perspectives on challenges you’ve been stuck with
  • Realistic next steps you can actually follow through on
  • Support that adapts to your pace and working style

How Coaching Works With Nicola

Business coaching with me is completely flexible to work around you! You choose the rhythm that works for you, and it can change as your needs change. All sessions are scheduled in advance so you always have protected thinking space.

Start With a Single, No-Commitment Session

90-minute introductory coaching session

£95

Before regular coaching begins, you’ll have a longer session to understand where you are now, what’s happening in your business, and what kind of support will help you most.

 

You’ll Leave With:

  • Early insights and practical ideas

  • A clearer sense of direction

  • Tangible next steps

  • An understanding of how coaching can support you

  • Space to decide whether ongoing coaching feels right

 

This session also gives both of you a feel for how you work together. Strong working relationships lead to deeper, more effective coaching.

Ongoing Coaching Options

After your introductory session, you can choose the level of support that suits your goals and capacity. All ongoing coaching sessions are 60 minutes.

Weekly Coaching

£450/month

  • Four 60-minute sessions per month
  • Best for: Major transitions, intensive growth periods, working through significant challenges
  • Experience quick progress
  • Regular support to maintain momentum through difficult periods
  • Sessions pre-scheduled weekly

Fortnightly Coaching

£220/month

  • Two 60-minute sessions per month
  • Best for: Steady progress with regular thinking space and guidance
  • Gives you two weeks to take action between sessions
  • Most sustainable for building long-term momentum
  • Sessions pre-scheduled fortnightly

Monthly Coaching

£120/month

  • One 60-minute session per month
  • Best for: Established business owners needing strategic touchpoints and periodic guidance
  • Sessions pre-scheduled monthly
  • Suitable for those already making good progress who need ongoing strategic support

Your Business Coach

Nicola Edwards
Business Consultant, Accountability Coach and Lead Generation & Sales Specialist

With over 20 years of business experience and lived experience of ADHD, Nicola brings a rare mix of empathy, structure, and straight-talking support. Clients often describe coaching with her as “having a supportive business partner without the pressure”.

You’ll get someone who understands how your brain works, who’ll help you think things through, and who’ll hold you accountable when you need it.

Nicola Edwards – Director of NAE Solutions Ltd

Who Business Coaching Is Ideal For

Solo Business Owners

Running everything alone can be isolating. Coaching gives you an external perspective and space to think strategically.

Entrepreneurs Facing Decision Paralysis

If you’re stuck, second-guessing everything, or overwhelmed by options, Nicola helps you find clarity without judgement.

Neurodivergent Founders

If traditional advice hasn’t worked for you, coaching can help tap into your strengths and create approaches that fit how you think.

People Navigating Career Change

If you’re unsure what’s next or exploring self-employment, coaching gives you space to explore your direction with confidence.

FAQs

Do I need clear goals to start?

No — absolutely not. Many clients come to coaching precisely because they don’t have a clear sense of their goals. That’s often what we work on first. Sometimes you need coaching to figure out what you actually want, not just how to get there. We can figure it out together.

There are no long-term contracts, but all coaching packages require a minimum monthly commitment with sessions pre-scheduled in advance and paid upfront. This structure is what makes coaching effective — having regular thinking space booked in ensures you actually work on your business strategy. You can adjust your package frequency (move from weekly to fortnightly, etc.) or pause as needed, but the commitment to regular sessions is what creates breakthrough thinking.

Coaching is primarily about helping you find your own answers through questions, exploration, and guided thinking. Consultancy is about providing expert advice and solutions based on my experience. However, I’m flexible — if you’re really struggling and need me to tell you what I think, I can shift into consultancy mode within your coaching session. You’re paying for my time to help you, and I’ll use whatever approach serves you best in the moment. Many sessions blend both — coaching to explore, consultancy when you need answers, and accountability to ensure follow-through.

Accountability is primarily about helping you follow through on actions you’ve already identified. Coaching is about exploring, problem-solving, gaining understanding, and figuring out what those actions should be. Many clients benefit from both — coaching to work through challenges and develop direction, accountability to ensure follow-through. They complement each other beautifully.

That’s completely ok — and exactly what the discovery call is for. We’ll discuss your situation and I’ll recommend the best approach. Sometimes clients start with coaching and add consultancy when they need specific expertise. Sometimes they want pure consultancy. Often it’s a blend. We’ll figure out what serves you best.

Yes, to an extent. Business challenges are often intertwined with personal challenges — confidence, relationships, work-life balance, health, neurodivergent struggles. If it’s affecting your business, it’s relevant to coaching. However, I’m not a therapist. If you need therapeutic support for mental health challenges, I’ll recommend you work with an appropriate professional alongside business coaching.

Life happens. Just let me know as soon as possible. For regular scheduled sessions, we can usually reschedule. For ad-hoc bookings, cancellation terms will be clear at the time of booking. The goal is flexibility whilst respecting both our time.

Yes! I work with young adults and school leavers (typically 16+) who are exploring career direction, considering starting a business, or navigating the transition from education to work. This is particularly valuable for neurodivergent young people who may struggle with traditional career paths. Sessions can be the same format as business coaching but focused on career exploration and confidence building.

Every session is different because it’s led by what you need. Typically we’ll start by checking in on where you are, explore the challenge or question you’ve brought, work through it using questions and frameworks, and end with a clear sense of your next steps. Some sessions are pure coaching — helping you think things through. Others might need me to shift into consultancy mode and give you direct answers. Accountability is woven throughout — I’ll follow up on commitments and help you stay on track. You’re paying for my time and expertise in whatever form helps you most. You set the agenda.

It varies widely. Some clients work with me intensively for 3-6 months around specific goals. Others maintain ongoing coaching for years because they value the regular strategic thinking space. Many start with weekly sessions during intensive periods, move to fortnightly as they gain momentum, and eventually maintain monthly sessions once they’re established. All packages require pre-scheduled sessions to maintain the structure that creates progress.

Absolutely — and in fact, flexibility is built into coaching sessions. Within a single coaching session, I can blend coaching (helping you think), consultancy (giving you answers when you’re stuck), and accountability (following up on commitments). You’re paying for my time and expertise to help you in whatever way serves you best. Many clients also maintain separate accountability support packages for intensive follow-through support, or engage me for specific consultancy projects. We can create whatever combination works for your needs.

That’s actually a strength in coaching with me. As someone with combined ADHD, I understand executive function challenges, time blindness, rejection sensitivity, perfectionism paralysis, and all the other joys of neurodivergence. I can coach you in ways that work with your brain, not against it. I won’t suggest strategies that sound good but you know won’t work for you.

Several things:

  • Flexible Approach: Primarily coaching-focused, but I’ll shift to consultancy or accountability when that’s what you need
  • Lived Experience: I have ADHD and 20+ years of business experience, so I understand both business and neurodivergent challenges
  • Practical + Mindset: I work on both the thinking challenges and can provide expert advice when needed
  • Accountability Built In: Following up on commitments and supporting you to get things done is part of every coaching relationship
  • Neurodiversity Informed: Everything I do accounts for different thinking styles and needs
  • Real Support: You’re paying for my time to help you — I’ll use whatever approach serves you best in the moment

You’re ready for coaching if:

  • You’re willing to be honest about what’s not working
  • You’re open to trying new approaches
  • You’re prepared to take action (even imperfect action)
  • You want to invest in yourself and your business
  • You’re looking for support, not someone to do it for you

You don’t need to have everything figured out. You don’t need to be “ready” in any other way. If you’re willing to engage in the process, coaching can help.

Your Time Is Now

Let’s create something extraordinary together

Schedule a free consultation and let’s make things happen!

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