Your Business Growth Partner Across All Expertise Areas
Every business faces unique growth challenges that require different strategic approaches. That’s why I offer a comprehensive suite of services designed to drive measurable results at every stage.Â
Whether you need strategic consulting, executive coaching, lead generation, or inclusive team development, my expertise delivers practical solutions that increase profitability and accelerate sustainable growth.
The Perfect Blend of Services to support you & your business
Business Coaching
Think of this as your strategic thinking space – where we slow things down, make sense of complex challenges, and work through the big decisions that will shape your business future. I bring decades of business experience to help you develop the leadership skills and strategic mindset needed to scale successfully.Â
I won’t tell you what to do, but I’ll help you figure out the smartest path forward – your way. It’s brilliant when things feel overwhelming or you’re at a crossroads and want to make confident, informed decisions.
Business Consultancy
Consultancy is where I roll up my sleeves and get stuck in. I’ll look at what’s working, what’s getting in the way, and what needs to change – then I’ll give you practical advice and clear next steps.
It’s ideal when you want expert input and a solid plan without spending hours trying to figure it all out on your own.
Outreach & Lead Generation
Finding new clients takes time, focus, and consistency. I take that weight off your shoulders by managing the full process for you – from research and outreach to first responses – using proven sales strategies built from 20+ years in corporate sales.
The focus is always on connecting with the right people in the right way, creating genuine engagement and opening doors to opportunities worth your time.
With over 20 years of proven sales success, I know what actually works in today’s market – not just the theory, but the practical stuff that gets results. My approach is all about building genuine connections that turn into profitable relationships for your business.
Accountability
Accountability is about helping you do what you said you’d do. We’ll check in regularly, keep things moving, and make sure the important stuff doesn’t keep slipping down your list. It’s a great fit if you’ve got a plan but struggle with follow-through, focus, or staying consistent when things get busy.
Neurodiversity Support
Neurodiversity support is flexible, practical help for neurodivergent individuals or businesses that want to be more inclusive. It’s a tailored mix of coaching, consultancy, and accountability – depending on what you need. Whether you’re managing your own neurodivergent experience at work, supporting a team member, or building a business that truly works for different minds, this support is designed to help you do that with confidence and clarity.
Working Together:
Your Journey With NAE Solutions Ltd
At NAE Solutions, I believe that building a strong, trusting relationship is at the heart of every success story. Here, I outline the journey we will take together – from our first meeting through to achieving your goals.
Step 1
Getting to know you
Our journey starts with a relaxed conversation where we will explore:
- What you want to achieve, both now and in the future
- What you love about your business or current situation
- What is not working or causing frustration
- What you would like to change or develop
- Your preferred working style and values This step is all about understanding you, your aspirations, and the world you work in.
Step 2
Clarifying your needs & goals
After our initial meeting, we will take some time to clearly define:
- Your immediate priorities
- Your longer-term aspirations
- Any challenges you are currently facing I will reflect back what I have heard, so we are both clear and aligned before we move forward.
Step 3
Creating your strategy
Together, we will build a strategy designed specifically for you.
This will typically include:
- Phase 1: Quick wins to create early momentum
- Phase 2: Medium-term projects and structured growth
- Phase 3: Longer-term planning for sustainability and future opportunities Your strategy will be flexible, evolving with you as your business and goals grow.
Step 4
Coaching & Mentoring
We will set up regular sessions (weekly, bi-weekly, or monthly) based on your needs.
Each session will typically include:
- A review of actions and progress
- Support in tackling any new challenges
- Coaching to help you unlock your own solutions
- Mentoring, sharing insights and ideas where helpful
- Setting clear and achievable actions for the next steps This balance ensures you are fully supported but always in control of your journey.
Step 5
Reviewing & Celebrating Progress
- Every few months, we will pause to review:
- How far you have come
- What needs to evolve in your strategy
- Any new opportunities or challenges to focus on It is important to recognise and celebrate the progress you make along the way.
Step 6
Moving Forward
Whether we work together for a few months or a few years, when the time comes to transition, we will:
- Reflect on everything you have achieved
- Summarise the key learning points
- Outline clear recommendations for your ongoing success Our goal is always to leave you stronger, clearer, and more confident in your future.
Your Business Expert
Nicola Edwards
I’m Nicola, founder of NAE Solutions and a Strategic Business Consultant & Award-Winning Sales Specialist who absolutely loves helping businesses grow. With over 20 years of hands-on experience, I’ve helped ambitious business owners increase profitability, streamline their operations, and build systems that actually work in the real world.
My approach blends serious business expertise with genuine warmth – I believe growing a business should be exciting, not overwhelming. I specialise in working with different thinking styles, including neurodivergent entrepreneurs, because I know that diverse perspectives often create the most innovative solutions.
Tailored one-to-one support
Personalised guidance designed for your unique challenges.
Clear action plans
Practical next steps to achieve your goals with focus and direction.
A fresh, outside perspective
Get unbiased insights to unlock new opportunities and solutions.
Grow with confidence
Build skills, clarity, and momentum to take your business to the next level.
FAQs
General Services Questions
How quickly can I expect to see results?
Most clients start seeing positive changes within the first few weeks – whether that’s clearer direction, better systems, or increased confidence in their decisions. For revenue-focused work like lead generation, you’ll typically see genuine prospects coming through within 4-6 weeks. The key is that we start with quick wins to build momentum, then layer in the bigger strategic changes that create lasting impact.
What if I've tried business coaching before and it didn't work?
That’s actually quite common, and often it’s because the approach didn’t fit how you naturally work or think. I specialise in finding strategies that work with your strengths rather than forcing you into someone else’s system. We’ll figure out why previous approaches didn’t stick and create something that actually feels sustainable and exciting for you.
What industries do you work best with?
I work across various sectors because good business fundamentals are universal – it’s about understanding people, processes, and profit regardless of industry. What matters more is working with business owners who are ready to take action and implement changes. Whether you’re in professional services, retail, tech, or manufacturing, the principles of strategic growth remain consistent.
How involved do you get in the day-to-day running of my business?
As much or as little as you need. Some clients want me deeply embedded in strategic decisions and team dynamics, others prefer periodic check-ins and guidance. I adapt to what works best for your business and working style. The goal is always to strengthen your capabilities and systems, not create dependency on me.
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Lead Generation & Outreach
What exactly is lead generation?
I take on the time-intensive work of researching, identifying, and making initial contact with your ideal prospects. My job is to find people who genuinely need your services and are ready to have a conversation about working with you. I handle all the groundwork – the research, the outreach, the initial conversations – and then pass over warm prospects who are interested in learning more. You focus on what you do best: qualifying their needs and selling your brilliant products or services.
How is this different from cold calling?
This isn’t about pushy sales tactics or interrupting people’s day. It’s strategic, research-based outreach using multiple professional channels to connect with people who fit your ideal client profile. I use a variety of methods to reach your prospects including professional email outreach, LinkedIn connection requests and messaging, Facebook and Instagram direct messaging, and other social media platforms where your ideal clients are active.
This is a fully managed, done-for-you service, but I work collaboratively with you throughout the process. Some clients know exactly who their customers are and where to find them – in which case I’ll follow their guidance and target those specific prospects. Others need help identifying their ideal market – and I’ll handle the research to find the right people. Either way, the goal is the same: getting you customers through professional, strategic outreach.
I focus on starting professional conversations with the right people at the right time, using the most appropriate platform for each prospect, and building genuine connections that lead to meaningful business opportunities. The approach is always professional, respectful, and focused on providing value rather than being intrusive.
What can I expect from your lead generation service?
You’ll receive a steady flow of prospects who have shown genuine interest in learning more about your services. These are people I’ve researched, connected with, and nurtured to the point where they want to engage with you. The time-consuming work of finding them, working out how to reach them, and generating that initial interest – that’s all handled before they reach you.
What's the biggest challenge you solve?
Most business owners know they need more customers but get stuck on the ‘how’ – who exactly are their ideal clients, where do you find them, how do you reach out without being pushy, how do you generate genuine interest? That’s the strategic and operational work I take off your shoulders. I figure out the ‘who, where, and how’ so you can focus on what you do best.
Business Accountability & ADHD Support
What does business accountability actually involve?
Regular check-ins to keep you focused on your priorities and moving forward with your business goals. We’ll set clear, achievable targets and I’ll help you stay on track when life gets busy or overwhelming. It’s about having someone in your corner who understands business challenges and will give you honest feedback, celebrate your wins, and help you course-correct when needed.
How does accountability work for ADHD business owners?
I understand that ADHD brains work differently, so traditional accountability methods often don’t stick. We’ll find systems and approaches that work with your brain, not against it. This might include breaking large projects into smaller, dopamine-friendly tasks, finding the right tools and software that match how you think, and creating structures that actually feel sustainable rather than restrictive.
Do you help with business software and systems setup?
Absolutely. Finding the right software is only half the battle – actually getting it set up properly and integrated into your workflow is where most people get stuck. I’ll help you identify tools that work for your specific business needs and thinking style, then support you through the setup process so you’re actually using them effectively rather than having another unused subscription.
What if traditional business advice doesn't work for me?
Many business owners, particularly those with ADHD or different thinking styles, find that standard business advice feels impossible to implement. I completely understand this because traditional business advice doesn’t work for me either – I have combined ADHD and I know firsthand how challenging it can be to make conventional strategies stick.
That’s exactly why I help others in this area. There are loads of brilliant software systems and strategies specifically designed to support neurodivergent minds in business – we just need to figure out the right ones for you. I specialise in translating proven business strategies into approaches that work for different brains, using my own experience and expertise to help you achieve the same business outcomes using methods that feel natural and sustainable.
Neurodiversity Support for Businesses
What exactly is Neurodiversity Support for businesses?
This is where businesses can talk to someone who is approachable and knowledgeable, creating a safe space to ask all the curious questions they’re dying to know without the risk of offending anyone. I go into different businesses, look at their operations and working practices, and assess what they currently have in place to support their teams. I can quickly identify whether their business is as neurodiverse-friendly as possible and provide practical recommendations that can make a really significant difference to both productivity and employee wellbeing.
How do you help businesses become more neurodiverse-friendly?
I conduct practical assessments of your workplace culture, processes, and systems to identify areas where simple adjustments could have huge impact. This might include reviewing communication methods, meeting structures, workspace design, or performance management approaches. I then provide specific, actionable recommendations that improve the experience for neurodivergent employees whilst benefiting the entire team.
Can you help if we have a team member who's struggling?
Absolutely. I can act as a bridge between the business and the individual, helping to articulate what they might be experiencing and what support could help. Often, team members know something isn’t working but can’t pinpoint exactly what they need. By talking to someone who has similar experiences, I can help identify practical solutions and communicate these effectively to management, creating better outcomes for everyone.
What if we don't know if we have neurodivergent employees?
Many businesses have neurodivergent team members without realising it, as people often don’t disclose or aren’t diagnosed. Creating an inclusive, neurodiverse-friendly workplace benefits everyone – improved communication, clearer processes, and flexible working arrangements help all employees perform better. The adjustments that support neurodivergent minds often create a more productive, engaged workforce overall.
About Nicola & My Experience
What's your experience and track record in sales and business?
I have over 20 years of hands-on experience in sales and business development – I’ve learned what actually works through doing it, not just studying it. I’m an award-winning sales specialist who’s built my expertise through decades of practical experience helping businesses grow their revenue and streamline their operations. I don’t have a wall full of certificates – I have a track record of delivering real results for real businesses.
Do you work with businesses of all sizes?
I work with ambitious business owners across various sectors and sizes, from solo entrepreneurs to established SMEs. The common thread is that they’re ready to invest in strategic growth and want practical solutions that deliver results. Whether you’re scaling from startup or optimising an established business, the principles of strategic growth remain consistent.
What makes your approach different from other consultants?
I asked my clients this exact question because I wanted to know what they actually valued, not what I thought they should value. The theme that came through consistently was about how I made them feel – understood, supported, confident, clearer, positive, and productive. But what really stood out was that we had fun together and that I genuinely champion them and their business.
Every single client mentioned that I’m genuinely excited and invested in their development and their company’s success – and they can feel that authentic enthusiasm. They said I become like an extension of their team, that I’m empathetic and just ‘get it.’ I genuinely feel what they feel, which means I’m not just delivering generic advice – I’m invested in their specific challenges and wins.
That’s key for me – I don’t do boring, and I don’t do detached. Business growth doesn’t have to be a dry, corporate slog. When you have someone in your corner who’s genuinely excited about your success and makes the work enjoyable, you’re more likely to stick with it and see real results.
Is working with you a good investment for my business?
I only work with clients who are ready to take action and implement changes – because that’s where you see real ROI. My clients typically see measurable improvements in revenue, efficiency, or team performance within the first few months. But more than that, you’re investing in someone who becomes genuinely invested in your success. My goal is to help you build systems, confidence, and capabilities that make your business stronger and more sustainable – whether we work together for months or years, you’ll have the tools and knowledge to keep thriving.